William Hereford is usually the man behind the camera. Yet, when planted squarely in front of the lens, he exudes a well-worn sense of ease. Maybe he’s tired. Or hungover. Or maybe it’s because he can finally relax.
In the five years that he’s lived in NYC, he’s juggled a variety of roles behind the camera: from assistant to cinematographer to full-time photographer. He may have not hit his professional pinnacle just yet, but he’s certainly underway. And that’s something worth smiling about. William, a historical theory major in school, considered going the documentary route after college, but then, in his own words, he “geeked out” over cameras. His foray into photography became all-consuming. Then again, it had to be. After doing the math, he realized he needed to write over 1,000 emails every other day to generate one job. So he got to work. He took on random photo gigs, the occasional indie, and began shooting behind-the-scenes video on sets. Eventually, he landed an assisting job with fashion photographer Chris Craymer. He was on his way.